The Center for Sales Performance 

Richard Nelson

He is a Senior Advisor, Sales Specialist, Workshop Designer and Facilitator. Founder of Sales Performance.ca he is a life long entrepreneur.
This former national class athlete studied exercise physiology and human anatomy is driven by a passion for human performance.  Richard started in the fitness industry with a fitness centre and a small chain of woman's aerobics centres. He was the first to import bio-mechanically synchronized fitness equipment and ultrasonic body composition testing equipment into Canada.

He transitioned into the field of professional achievement as part of a group that brought" Peak Performance Training" by Brian Tracy to the Canadian marketplace.

Inspired by that experience, he invested in the study in NLP (Neuro Linguistic Programming), Accelerated Learning and Experiential Learning. He was a pioneer in bringing workshops for sales professionals that integrates these studies. In 2008 he founded Sales Performance.ca His promise is More Profit and Sales. Fewer Sales People.


Here is a sampling of the workshops and trainings that he has developed:

  • The New Art of Prospecting
  • The New Art of Sales Process
  • ‚ÄčThe New Art of Selling Kitchens
  • Momentum, The Sales Game
  • The New Art of Sales for Kitchen Designers
  • Team Turnaround
  • Sales Executive Bootcamp
  • More Profit and Sales. Fewer Sales People