The Center for Sales Performance
We continuously research new trends, new methods and new technologies.
One of our innovations is the Performance Consortium Program. A Performance Consortium is a group of company's who share a commonality. The purpose of the Consortium is to share costs, share resources and work toward a common goal. That goal is more sales and profit.
Each Consortium is lead by a Consortium Leader. For more information, please visit: www.performanceconsortium.com
A prerequisite for any successful database marketing campaign is a clean database of correct contact details. Most businesses have a “Customer” list. We would argue that a “Potential or Prospect” list is equally important and often missing.
We help organizations manage their databases by:
Huge data is highly resourceful, yet it requires intricate procedures, segmentation techniques, and preplanning to be able to source out the information we desire out of it. Whether you are dealing with small or big data, we assure you accurate intelligent information.
Understanding your ideal customer is vital to the sustained growth of your business.
This is where our expertise comes into its own.
We can help you map out the personas that make up your customer base and your ideal customer. If you have individual customers we can profile their age, gender, location, and spending habits. And if you are a B2B enterprise we can profile the sector, size of company, location, demographics, and a whole host of important indicators.
We also have the expertise to monitor how your customers behave online through our social CRM initiatives.
We can find out metrics like:
The benefits of customer profiling: