The Center for Sales Performance 

We continuously research new trends, new methods and new technologies. 

One of our innovations is the Performance Consortium Program. A Performance Consortium is a group of company's who share a commonality. The purpose of the Consortium is to share costs, share resources and work toward a common goal. That goal is more sales and profit.

Each Consortium is lead by a Consortium Leader. For more information, please visit: 

Contact List Services

List Services Inquiry

Find out how to acquire an accurate and intelligent contact list.

Performance Consortium Contact Request

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A prerequisite for any successful database marketing campaign is a clean database of correct contact details. Most businesses have a “Customer” list. We would argue that a “Potential or Prospect” list is equally important and often missing.

We help organizations manage their databases by:

  • Acquiring full contact lists of potential customers.
  • Cleaning your lists up – Handling bounces, removing defunct names and emails.
  • Segmenting – We segment databases into market niches or demographics.
  • Updating – We keep your databases current by constantly checking and updating names, addresses, emails, and telephone numbers.

Huge data is highly resourceful, yet it requires intricate procedures, segmentation techniques, and preplanning to be able to source out the information we desire out of it. Whether you are dealing with small or big data, we assure you accurate intelligent information.

Understanding your ideal customer is vital to the sustained growth of your business.

This is where our expertise comes into its own.

We can help you map out the personas that make up your customer base and your ideal customer. If you have individual customers we can profile their age, gender, location, and spending habits. And if you are a B2B enterprise we can profile the sector, size of company, location, demographics, and a whole host of important indicators.

We also have the expertise to monitor how your customers behave online through our social CRM initiatives.

We can find out metrics like:

  • What are they buying?
  • What are they saying?
  • What are they doing?
  • What are they ‘liking’?

The benefits of customer profiling:

  • You can send targeted messages and offers to exactly the right prospects,
  • You can save time, money, and effort by not sending your sales representatives to wrong-fit prospects that will never buy from you,
  • You can figure out when your prospect is ready to buy so that you can craft a message to pique his or her interest at just the right time.